Current Focus
These are working areas, not rigid product labels.
Some stay as direct service. Some mature into a page of their own when the shape is
clear enough.
In practice: CRM work in HubSpot or Pipedrive, reporting discipline, customer
communication systems, follow-up sequence design, workflow automation in n8n and
adjacent tools.
Strategy, SOPs, and operating documentation
Drop into an unfamiliar product, market, or process. Get fluent fast. Codify the operating logic into SOPs, knowledgebases, and decision frames a team can actually run from. Not slide decks nobody opens.
Web development and custom builds
Custom surfaces and small apps in the modern static-rendered stack when the off-the-shelf option doesn't fit. Lightweight servers and data pipelines on the back. AI-in-the-loop tooling where it lets the operator move faster without needing a team.
Workflow automation
The kind of automation that holds up unattended. Sequence design, internal handoffs, AI-assisted drafting and recap loops, and the small integrations that let a team stop carrying repetitive admin in their heads.
Copywriting, ads, and paid-media
Copy that earns the click without overpromising. Ad creative that intercepts honestly. Compliance-aware language where the surface is legally exposed. Attribution-clean instrumentation underneath, so the spend can be defended without guesswork.
Research and synthesis
Specs, regulations, contracts, source documents. When a real decision depends on what the source actually says, I go to the source. Verbatim quotes, ambiguity preserved, operational conclusion at the end. Distinct from legal advice; this is the analysis layer that lets the operator act.
Sales operations, CRM, and follow-through
Pipeline visibility, follow-up systems (templates, message flows, CTAs, timing rules), CRM structure that holds up under handoff, weekly review cadence, and the kind of reporting discipline that actually informs decisions.
