Strategy, SOPs, and operating documentation
Drop into an unfamiliar product, market, or process. Get fluent fast. Codify the operating logic into SOPs, knowledgebases, and decision frames a team can actually run from. Not slide decks nobody opens.
Fractional operations
One operator for the full stretch, without hiring the seat.
The charter, in plain terms. Strategy and tooling at the front, communication and CRM polish at the back. Each pillar holds up alone or stacks with the others. The point isn't to leave a stack of files behind. It's to leave something the next person can actually run.
Typical fit
The work fits best when you want one person to carry the full stretch instead of stitching together five vendors who don't talk to each other.
- Founders launching or expanding a product who want strategy, build, and copy from one operator
- Businesses in a regulated or technical vertical that need someone who reads the source docs
- Teams with a working offer but no operating system underneath it
- Sales-led businesses that need a stronger operating rhythm and clean reporting
- Operators who want direct work instead of presentation theater
Current Focus
These are working areas, not rigid product labels.
Some stay as direct service. Some mature into a page of their own when the shape is clear enough.
In practice: CRM work in HubSpot or Pipedrive, reporting discipline, customer communication systems, follow-up sequence design, workflow automation in n8n and adjacent tools.
Web development and custom builds
Custom surfaces and small apps in the modern static-rendered stack when the off-the-shelf option doesn't fit. Lightweight servers and data pipelines on the back. AI-in-the-loop tooling where it lets the operator move faster without needing a team.
Workflow automation
The kind of automation that holds up unattended. Sequence design, internal handoffs, AI-assisted drafting and recap loops, and the small integrations that let a team stop carrying repetitive admin in their heads.
Copywriting, ads, and paid-media
Copy that earns the click without overpromising. Ad creative that intercepts honestly. Compliance-aware language where the surface is legally exposed. Attribution-clean instrumentation underneath, so the spend can be defended without guesswork.
Research and synthesis
Specs, regulations, contracts, source documents. When a real decision depends on what the source actually says, I go to the source. Verbatim quotes, ambiguity preserved, operational conclusion at the end. Distinct from legal advice; this is the analysis layer that lets the operator act.
Sales operations, CRM, and follow-through
Pipeline visibility, follow-up systems (templates, message flows, CTAs, timing rules), CRM structure that holds up under handoff, weekly review cadence, and the kind of reporting discipline that actually informs decisions.
Fractional marketing operations
One operator carrying the marketing operations stretch for a team that is not ready to hire the seat. Strategy at the front, the build in the middle, and the operating documentation that lets the system run once I am out of the room.
Fractional RevOps consulting
Attribution that tells the truth, lead scoring, and a CRM that works while you sleep. A two week sprint, and you keep the system. The full offer is here.
How It Fits
The work stays broad enough to be useful and specific enough to be real.
Olivebank covers the operating side of sales, communication, systems, and follow-through. Pieces that mature can stand on their own.
Follow-up that depends too much on memory.
Reporting or CRM habits that do not support good decisions.
Customer handoff that loses context between steps.
Manual admin work that should probably be absorbed by the system.
Not what you are after
If you run a local business and what you actually need is the website, the Google listing, and the follow-up handled every month, that is a different page. Site and leads is here.